In the realm of project management, the ability to influence and drive change is crucial. The book “INFLUENCER: The New Science of Leading Change” presents a compelling framework of six sources of influence that can significantly impact the success of any project. Understanding and applying these sources can transform the way project teams operate and dramatically increase the likelihood of project success.
1. Personal Motivation: Inspiring Internal Drive
- In Practice: Encourage project team members to find personal value and satisfaction in their work. This can be achieved by aligning project goals with their personal aspirations or by demonstrating the impact of their contributions.
- Example: Show how successful project outcomes will benefit the team members personally, like career advancement opportunities or skill development.
2. Personal Ability: Empowering with Skills and Knowledge
- In Practice: Ensure that each team member possesses the necessary skills and knowledge to contribute effectively. This might involve training sessions, workshops, or one-on-one coaching.
- Example: Provide specialized training in project management software or methodologies that are crucial for the project’s success.
3. Social Motivation: Leveraging Peer Influence
- In Practice: Create a culture where positive behaviors are recognized and shared among team members. Peer recognition and group norms can be powerful motivators.
- Example: Implement a peer recognition program where team members can nominate each other for outstanding contributions to the project.
4. Social Ability: Building a Supportive Network
- In Practice: Facilitate the development of a supportive network within the team. This involves fostering an environment where help-seeking is encouraged and team members collaboratively solve problems.
- Example: Set up regular knowledge-sharing sessions where team members can discuss challenges and share solutions.
5. Structural Motivation: Aligning Rewards and Incentives
- In Practice: Align rewards and incentives with desired behaviors and project outcomes. This can range from formal reward systems to informal acknowledgments of success.
- Example: Introduce a bonus or reward system for meeting or exceeding project milestones on time and within budget.
6. Structural Ability: Shaping the Environment for Success
- In Practice: Modify the work environment to enable and encourage the right behaviors. This could involve changing physical workspaces, adjusting policies, or providing better tools and resources.
- Example: Redesign the office layout to facilitate better collaboration or provide state-of-the-art project management tools.
Integrating the Six Sources in Project Management
Effective project management requires more than just technical know-how; it demands the ability to influence behavior and foster an environment conducive to success. By thoughtfully applying these six sources of influence, project managers can create a more engaged, capable, and motivated team, thus driving the project towards its successful completion.
Conclusion
The six sources of influence are a powerful toolset for any project manager. When applied strategically, they can transform project teams, foster a positive and productive environment, and significantly increase the chances of project success. The key lies in the ability to not just understand these sources but to skillfully apply them in the complex and dynamic world of project management.